Our popular marketing planning template is structured across the Smart Insights RACE Framework. If you're looking for a marketing plan to refocus your online marketing activities and improve your performance, take a look at our free digital marketing plan template for Smart Insights Free Members to start your digital marketing optimization journey. This shows that as more people remained connected 24/7 due to the high mobile phone penetration across the globe, desktop searches are likely to continue to decline. However, the most recent stats put mobile ahead with 59% of searches, while desktop falls to 39%. Up until mid-2019, mobile and desktop searches were mostly neck and neck, with mobile just edging into the lead every few months. This is likely due to Google’s continued focus on the importance of mobile UX factors for SEO. It’s a slightly different story on mobile, however, as Google currently holds 96% of the mobile search market share. This isn’t to say that you should discount other search engines though, especially as Bing which took 9% of searches in the same month. In terms of search engine platform breakdown, Google continues to dominate search engine use, with an 85% percent market share of desktop searches in January 2023.Ĭlearly, Google is still the market leader, which needs to be taken into account for your digital strategy. Who has the biggest search engine market share worldwide? Mobile shopping now has a 60% market share, not to be ignored. Moreover, gone are the days of focusing purely on desktop search. The same study found that 58% of internet users purchase products and services online on a weekly basis, demonstrating the potential for near-instant returns with the right keywords. So, in the case of unknown products and brands trying to increase awareness/recognition, priming your search strategy to increase impressions on non-branded high-intent keywords is more important than ever. Global research by Datareportal shows 43.2% of internet users aged 16 to 64 cite 'researching products and brands' as one of their primary reasons for using the internet. But who is benefiting from our increased search behavior? In fact, Google makes up 78% of all online search behaviour today. It has steadily increased YOY since 1998. Google processes over 8.5 billion searches every day. How many searches are made online each day and why? If you're looking to make the business case for investment in search, we recommend you start by modeling search engine marketing return via a search gap analysis to put a quantitative estimate to the returns. I'll continue to update this blog as new research is published, so it can be a go-to 'bookmark' resource for search marketers to check stats. I'll start by reviewing how many people search, then look at the top search engines and finish with the growing popularity of voice search. This summary of search engine marketing statistics is aimed at helping you make better-informed decisions about the running of your search marketing. Search marketing data for 2023 - February update Whether you're looking for channel excellence or marketing strategy advice, we've got resources to support your digital marketing optimization journey. We have a wide range of tools and templates for marketers looking to make data-driven marketing decisions. But with behavior changing so quickly, it's vital to keep on top of search engine marketing statistics to inform your strategy. We're huge fans of search engine marketing, both search engine optimization and paid search marketing. Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article. 2023 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your search strategies
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